Personal touch to give retailers competitive edge - GIS user technology news https://gisuser.com Mobile, Technology, and Business news Tue, 06 May 2014 07:55:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.6 Personal touch to give retailers competitive edge https://gisuser.com/2014/05/personal-touch-to-give-retailers-competitive-edge/?utm_source=rss&utm_medium=rss&utm_campaign=personal-touch-to-give-retailers-competitive-edge Tue, 06 May 2014 07:55:53 +0000 http://gis-user.com/2014/05/personal-touch-to-give-retailers-competitive-edge/ Personalised instant alerts triggered by virtual boundaries and sent directly to consumers’ smartphones are the new weapon being investigated by retailers to gain a competitive edge. The latest solution from Geographic Information System (GIS) technology giant Esri Australia will enable retailers to place an invisible perimeter – known as a geo-fence – around a storefront, […]

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